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“The brand needs to act, and fast, in order to prove their worth in the fast paced industry that is the smartphone market. Marketing and advertising, as well as branding need re-evaluating in order to re-tempt churners and win new custom – which? is currently going to Samsung.”
Its ‘Smartphone, Mobile Internet eXperience’ (SMIX) tracker states that HTC’s consideration levels fell to 30 per cent in June,androidos telefonok, a drop from 42 per cent in June 2011.
It added that whilst HTC retain 34 per cent of its loyal customers, the majority (66 per cent) of its customers will not get a HTC handset again but will churn elsewhere, with Samsung being the smartphone of choice.
Each interview was conducted online and tracks consumer perception on handset and mobile operator usage, attitude and satisfaction; renewal; churn; operating systems and applications.
The quarterly SMIX study took place from June 1-6 with a total sample size of 3,sdk android,985 nationally representative British adults and 1,936 targeted smartphone owners.
HTC’s consideration and expectation levels amongst smartphone owners have fallen significantly in the past year, according to a new study from YouGov.
Russell Feldman, associate director in YouGov’s telecoms and technology team said:?“The latest SMIX findings are not surprising; HTC has long been falling out of the rat race. Our research also found a small number of HTC owners considered their make and model of HTC before purchasing it significantly lower consideration rates compared to rival brands a worrying sign.”
It added that HTC’s Desire and Wildfire ranges won consumers over and brought the brand to the smartphone market. However, since then, it has launched a plethora of handsets within the same range (Sensation, Sensation XE and Sensation XL), which many consumers struggle to differentiate between.
Quarterly YouGov study says manufacturer needs to reconsider its marketing strategy in order to win back consumers and compete with market leaders Samsung and Apple
YouGov said this has been a strategy that undermined it position and hampered the brand and now HTC has also decided to follow the same tactic with its new ‘One’ range (pictured).
It argued that Samsung has had an impressive year with innovative products and ranges within its Galaxy portfolio, which have proved popular among consumers. It said Samsung is now the Android future choice of destination with high loyalty, consideration and expectation rates increasing year-on-year.
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Consequently, YouGov said Samsung has been able to take advantage of HTC’s losses, taking its mantle in the market and monopolising on its custom, tempting HTC customers to its brand.
In the same period, expectation levels for the company also fell, from 16 per cent to nine per cent.
YouGov said that HTC, which was once a key brand and a serious threat to Apple, needs to differentiate between handsets, and market accordingly.
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Samsung posted a second quarter profit rise of 48 per cent compared to the same period last year, heavily driven by success within its mobile business.
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The manufacturer posted revenue of $35 billion, up 23 per cent from the same quarter a year ago,olcsó telefonok. Wall Street had predicted revenues to be as high as $37.22 billion.
It sold 26 million iPhones in the quarter, up from 28 per cent a year ago but down 26 per cent from the previous quarter.?iPad sales hit 17 million during the three month period, which was a year-on-year increase of 84 per cent and up 44 per cent from the previous quarter.
Samsung said its mobile business was responsible for more than 60 per cent of its operating profit. Analysts estimate that Samsung sold around 50 million smartphones in the quarter.
Last week the manufacturer announced that it had sold 10 million Galaxy S III handsets worldwide,comparar moviles, averaging 190,000 in sales a day, just two months after the device went on sale.
Apple posted its own results on Wednesday for the three months until June 30, and in contrast were deemed below expectations by Wall Street.
Apple’s net profit for the quarter was $8.8 billion, which was an increase of 21 per cent from the corresponding quarter in 2011.
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Net profit reached 5.2 trillion won, up from 3.1 trillion won from the previous quarter last year with revenue of 47.6 trillion won, an increase from the 39.44 trillion won posted a year ago.?Operating profit hit 6.7 trillion won, matching guidance the company issued earlier this month.
Mobile business accounts for 60 per cent of electronics manufacturer’s operating profit after selling an estimated 50 million smartphones in Q2
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moviles baratos dual sim telefonok EE uses CloudAp
CloudApps CEO Peter Grant said: “CloudApps’ relationship with Everything Everywhere is symbolic of the type of customer opportunity that we are increasingly seeing for our business. Everything Everywhere is a complex business with strong commitments to the environment specifically carbon management.”,comparar moviles;
The monitoring is designed to help EE meet its Carbon Reduction Commitment to the government.
CloudApps said the suite will allow EE to measure energy consumption across its 720 stores in?realtime,dual sim telefonok?and easily collate the?information.
EE director of property and workplace Matthew Wherry said:“The work we have embarked on with CloudApps underlines our commitment to working with the government to meet the UK’s carbon reduction targets.
Operator to use energy consumption measurement software to help meet government?commitments?on carbon output
Everything Everywhere EE is to monitor the carbon footprint of its locations across the UK using a tool developed by sustainability software developer CloudApps
The CloudApps suite (pictured) enable firms to measure energy consumption in terms of?kWh, carbon equivalent in CO2e, as well as?a measure of data centre efficency called?Power Usage Effectiveness.
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“The wide-ranging remit we have jointly developed with CloudApps now covers everything from our 720 Orange, T-Mobile and Everything Everywhere retail stores to the diesel in our data centre back-up generators, enabling us to reduce our carbon emissions across the whole business.”
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